School of Humanities



Jo Hawkins

Start date

Mar 2012

Submission date

Jul 2015


Jo Hawkins

Jo Hawkins profile photo


History For Sale: The commodification of the Anzac Legend


My research project will investigate the influence of consumer culture on the Anzac Legend and Australian national identity; in particular, the ways in which an increased public fascination with the Anzac Legend since the 1980s has been articulated and commodified by memory industries including publishing, tourism and entertainment.

Why my research is important

I’m a public historian at heart and through my research I hope to better understand non-academic forms of historical engagement as well as the ongoing and growing fascination Australians have with the past.